Importance of Integrated Marketing Communications

Importance of Integrated Marketing Communications This research will be dedicated to the subject area of Integrated Marketing communications and will investigate the planning and execution of marketing communication strategies. The proposed tittle of the dissertation is: An investigation of contemporary approaches in managing marketing communication strategies to forge brand awareness and to build strong brand-consumer relationship through the use of Integrated Marketing Communications (IMC). A case study of Indian Companies. Marketing Communications are the means by which firms attempt to inform, persuade, and remind consumers- directly or indirectly- about the products and brands they sell. Kotler and Keller (2009). In accordance to this definition, Integrated Marketing Communications (IMC) can be characterised as a concept that focuses on identifying and developing strategy with the right combination of marketing channels to forge a stronger brand-consumer relationship. 2. Aims and Objectives for the Research (Background and Issue/Issues underlying the research)? Aims It is important for any organisation to notify consumers about its products and brands exploiting different means and to market their products. However, the development such marketing strategies rebuffs the existence of significant factors and assumes that the process is flexible enough to cope with any adversities that are expected in the real world. However, the aim of this dissertation will be to demonstrate that this assumption is wrong and the situation is indeed a significant aspect in the selection and configuration of the marketing communication strategies. The dissertation will critically reflect on the methods followed by organisations and will attempt to formulate a situational approach in developing an effectual marketing communication program. Objectives The objectives of this research would be: Outlining the role and relevance of Integrated Marketing communications in establishing stronger brand-consumer relationship. Critically evaluating the development of an analytical framework of various Integrated Marketing communications tools for planning communication strategy. Examining the effects of information provided by the marketers on customers attitudes towards a product or brand. To propose a set of best practices that lead to the development of an effective marketing campaign by a situational combination of different elements of the examined models. 3. Literature Review that will provide the academic underpinning: The literature discusses Integrated Marketing Communication to be a concept which is designed to make all the aspects of the marketing communications such as advertising, direct marketing, personal selling, etc. to work as a unified force rather than permitting them to work in isolation. Kotler and Keller (2009) define Marketing Communications as the means by which firms attempt to inform, persuade, and remind consumers-directly or indirectly-about the products and brands they sell. In addition to this, they view integrated marketing communication as the personification of a company and its brand which possesses a message and builds relationship with the consumers. Kotler and Armstrong, 2008 also comes to the conclusion that the objective of marketing communications is to ensure the consistency of message with complimentary use of media. Kotler and Keller, 2009 states that Integrated Marketing Communications helps in building brand equity by portraying the brand in the minds of the potential consumers and forming a brand image. Kotler and Armstrong (2008), claims that conflicting messages from a wide range of media mix and communication approaches creates confusion in the consumers mind about the companys image, brand positions, and customer relationships. They also maintain, Integrated Marketing Communications leads to a total marketing communication strategy aimed at building strong brand-consumer relationships by creating awareness of the brand among the consumers and linking it to the right associations to the brand image in the their memory. Kotler and Keller (2009) argue that to reinforce the prestigious image of a product or brand, a well-chosen formulation of Integrated Marketing Communications platforms is important. The marketers must seek and co-ordinate the messages from a variety of different sources (Yeshin, 1998). Yeshin further extended that there must be a feedback mechanism between all the elements of the communication strategy and the development inputs of the communication strategy must be chosen in a way that fulfil the promotional objectives established for the campaign. Percy (2008) recognized the integrated use several of marketing communication tools as the largest and fastest growing form of marketing communication which the company uses to introduce or to strengthen its product or brand in the market place. Onkvisit and Shaw cited in Blythe (2003) states that customers attitude is the learned inclination to respond time to time in a favourable or unfavourable way towards that particular product. Opinion towards a product or brand can be considered as a measure of how much a person likes or dislikes a brand (Pelsmacker, Geuens and Bergh, 2001). They describe the reason for these brand attitudes is the belief that the more favourable the brand attitudes are, the more likely the purchase of a brand becomes. Cognitive orientation, based on an information-processing, problem-solving and reasoning approach of human beings, considers the consumers to be an adaptive problem solver, who uses the information provided through various channels to conceptualize and acquiring knowledge (Fill, 2002). It appears that many of the motives for purchase are driven deeply by information provided by the marketers explaining that how the use of a particular product or brand can solve a specific problem, which is also supported by Fill (2002). Developing effective communications begins with identifying the target audiences, their objectives, designing messages, selecting the channels and establishing the budget (Kotler and Keller, 2009). Furthermore, they maintains that most effective communication plan focuses on achieving multiple objectives such as brand awareness, brand attitude, brand purchase intention, etc. The targeted audiences have critical impact on the marketers decisions about what will be said, how, where, when and who will say it (Kotler and Armstrong, 2008). Harmonizing to Kotler and Keller (2009), Kotler and Armstrong suggest that feedback also plays an important role in making a communication strategy more effective. Marketers need to know where the target audiences now stand and to what stage they need to be moved (Kotler and Armstrong, 2008). Researches indicate that the best communication program ask questions and allow readers and viewers to form their own conclusions (Kotler and Keller, 2009). 4. Sources of data/information you anticipate using: The selection of resources has been limited by the fact that there is no financial support available. For my project, I will use the following resources: Personal Network: My professional experience put me into the position of having a well-populated address book in hand. I have identified a group of individuals, who not only have the required level of expertise but might also want to participate in my project because they are interested in the subject. The information will be sourced from three directors, two general managers, four marketing managers of the companies listed below: Schà ¶n Ultrawares Pvt. Ltd., India. Tulip 3P Media Pvt. Ltd., India. Daksh Tools and Appliances Pvt Ltd., India. Libraries: There are university library and several public libraries, I have access to. In addition university library offers a nation-wide inter library loan service. Association for Computing Machinery: This special interest group for computer professionals provides several valuable resources. Most of them can be directly accessed online via the Digital Virtual Library. 5. Access/Research Ethics: I will confirm the Chairman, Directors and Marketing managers of the company clearly and in advance of the purpose of my research. I will ensure that they understand that I am collecting data for my Masters research. I will notify them that the data will only be published in my Dissertation. I will do this on email. I will also report them on email that the identity of the Company as well as their identities will not be revealed in my Dissertation. I will do this by speaking with the Directors and the marketing manager and also emailing them. I will also advise them that their views will not be read by other respondents in the Company. In this way, I will ensure confidentiality. 6. Possible techniques to be used for data/information analysis/interpretation: Several factors call for an inductive approach for this research. The limited resources do not permit an exhaustive data collection as required for a quantitative analysis. At the same time, the differences in the Integrated Marketing Communication programs across organisations suggest a qualitative analysis that can take into account the particular set of circumstances under which the data has been collected (Saunders, Lewis and Thornhill, 2009). In this respect the aim of the dissertation will be addressed through desk research and structured interviews. The desk research will involve critical evaluation on the readings from text books and articles from journals, newspapers and magazines, etc. written by the academics and practitioners related to the underpinnings of the basic theories and management of Integrated Marketing Communications. Data collection will consists of gathering information from directors, general managers and marketing managers. The research will incorporate interviews to identify the groundwork, beliefs and attitudes of the marketing personnel regarding the use of various platforms in their marketing strategies. Data generated from this research will be recorded, summarized using the content analysis technique and will be compared to the data by other studies, the results of which are presented in the literature. 7. Potential Outcomes of your piece of research: The outcomes of the research would be: Finding out and understanding the underpinnings of the marketing strategy of the Indian companies and the practices performed by them in regard to the use of the various Integrated Marketing Communication platforms to make customers aware about their products, brands and services. Comparing the practices of the companies with those of theoretical models proposed by the academics and practitioners to find out how the company performs in relation to the model. Recommendations on the strategies of the company as to whether they should stick with the same methods or how can they improve the quality of their strategies in spreading awareness through Integrated Marketing Communication platforms. 8. Timetable for your research covering the whole period of time available (by month) as below: Time Frame Activity March Refine research objectives. Some part of reading for literature review. April Deciding the structure of the literature review. Finalizing access arrangements. May Deciding on interview dates. Deciding on data for the questionnaires. June Finish reading for literature review. Begin writing chapter-1. Writing chapter-2. July Designing the questionnaire. Designing the interview structure. Designing how to analyze secondary data. Writing chapter-3. Beginning the interviews. Sending out questionnaires. August Finishing collecting data. Analyzing data. Writing chapter-4. Begin writing chapter-5. September Finishing chapter-5. Reviewing other chapters. Applying final changes. Proof reading. Submission of Dissertation.

Science Today and Human Cloning Essays -- Biology Research Essays

Science Today and Human Cloning Nowadays, we are being constantly fed with the prophecy that molecular biology is the next revolutionary "wave" replacing information technology which has changed the way we live in the past 50 years. The past decade has seen scientists making significant breakthroughs in this field to start the current biotechnology hype. One defining achievement was the cloning of a sheep named Dolly by Dr. Ian Wilmut of Roslin Institute in 1996. This historic success debunked previous biology myth that adult cells have lost their totipotent abilities exhibited during early-stage embryonic stage. Now, it is possible for us to use the cells from an adult organism to create another genetically identical organism. This success has also attracted much attention from scientists and laypeople alike as Dolly is the first mammal to be cloned. Suddenly it seems like science fiction story of cloning people has become not-so-distant possibility. Although other animals such as frogs have been cloned successful ly years before the birth of Dolly, but among all the successes in cloning, the ewe is the most closely related to humans in the biological hierarchy. Now it seems like human cloning is just a step away from us, technologically speaking. The possibility of cloning humans has sparked much debate among scientists, ethicists and even politicians, who are worried about the possible impacts of human cloning in future. At the moment, there is wide consensus that we are not ready to clone humans yet due to problems such as religious violation or lack of knowledge to conduct a successful human cloning experiment. However, recent developments implied that we are powerless to stop individuals from continuing their private ... ...s whether this knowledge opened a new path to our utopian dreams or nudged us a step closer to our own hell. References Cloning The First Human http://www.bbc.co.uk/science/horizon/2001/cloningfirst.shtml Horizon. 25 October 2001. Criminal investigation into Korean human cloning http://www.newscientist.com/hottopics/cloning/cloning.jsp?id=ns99992599 New Scientist. 26 July 2002. Clonaid http://www.clonaid.com 2002. Is Human Cloning an Inevitability? http://www.observer.co.uk/international/story/0,6903,648024,00.html Time.com. August 4 2002. A Clone in Sheep's Clothing http://www.sciam.com/article.cfm?articleID=0009B07D-BD40-1C59-B882809EC588ED9F Scientific American.Com. 03 March 1997. Information on Cloning and Nuclear transfer http://www.ri.bbsrc.ac.uk/library/research/cloning/cloning.html Roslin Institute Online. 03 April 2000.

The Reflective Manager

The Reflective Manager Abstract Reflection and the effect of its application in relation to organization learning have attracted a growing attention. It is recognized that reflection is the vital content for either individuals or organizations learning process. It is believed that reflection is a very important component to accomplish successful working behavior. Moreover, reflection is the crucial practice in the process of exploiting learning organizations. In this report, the concepts of reflection and critical reflection will be discussed and the reflection in practice within organizations will be investigated as well.In addition, the emphasis of the article is the application of reflection and reflection practice on organizations. The objective of the report is to evaluate the application of reflection theory and to research what is the impact of practicing reflection on organizations. Keywords: Reflection, critical reflection, organization learning, working behavior, reflection practice Introduction More and more people nowadays pay their interest in the application reflection and critical reflection in an organization.The concepts of reflection and critical reflection are not specific but there are no common and recognized definition for reflection and critically reflection. Based on the purpose of investigation how reflection and practice reflection affect and enhance organizational activities and performance, reflection many general defined as the learning theories involve a review of one’s experience and an analysis of thinking and action while the description of critical reflection in accordance with recognizing one’s self objective and interests and learning about assumptions, background and performance enhanced oriented actions.As early as in 1983, Schon firstly brought the concept of reflection into the professional area and gave the definition of reflective practice said the application of knowledge to practice with the consideratio n of self-experiences. Reflection acts the most important role in converting one’s experience into knowledge according to Kolb’s research on experiential learning (Kolb, 1984). Reynolds pointed out in 1998 that form that time on, reflection was deemed to be the essential part in the process individual and organization learning, particularly when with reference to learning as exploitation rather than deriving information.The difference between information and knowledge is that knowledge is integrated information with experience, judgment and skills. Reflection persistently turns out as a recommended method of assisting individuals and organizations know better about what they do and understand in practice of the knowledge that learned from practice (Loughran, 2002). Reflective practice is a vital element of lots of occupations courses while the critical reflection currently becomes a pivotal component of lots of graduate managerial degrees (Swan, Bailey, 2004).Cunliffe stated that managers can exploit more cooperative, reliable moral approaches of management by more critically considering about their conception and action or in another words more critically reflection. It is believed that critical reflection is focused on more interest. The beginning of theory of critical reflection is developed by Jurgen in 1972. In 1999, Brooks stated that critical reflection benefits in enhancing work practices, assessing organizational objectives and policies. He pointed that the basic ability of critical reflection is to critically ask questions.The measurement of whether critical reflection benefit to working practice is a practical approach of evaluating the contribution of critical reflection. A means raised by Argyris and Schon that called double-loop learning offers such evaluation. It can be concluded by questioning critically, sating an opinion and requesting feedback from one’s audience, trying with new working approaches and action and taking new viewpoints. The contemporary collaborative has existed as the crucial way of working relations and acted as the major role in establishing society institution.The corporation between companies has reduced the influence of state, family residential and moral community in order to accomplish a dominant position. The growing influence of Commercial Corporation has restrained the conflicts among different institutional requirement. The practice of commercial corporation suffuse current life by offering individual identity, organizing experience and time, impacting knowledge creation and education and supervising news creation and recreation.Some authors argue that the influence of management on people’s lives and the impact in forming ethic, economic and environmental restrictions is generally too significant for their actions to be directed by a limited, helpful shape of justifiability (Alvesson and Willmott, 1992). Critical refection insists on facing the hided interests an d ideologies and on exploring objectives of questions that contribute to message management thinking and activities.Critical reflection objects to the kinds of conceptions that cultivate the logical necessary of authoritarianism in organizations, the unchallenged value added to gain of economic and the conservation of unfair in treasure and right. Critical reflection challenges compliance to the concepts like unavoidable cost of improvement, general knowledge or reality argued by Collins in 1991. Education originations and individuals that deliberately retain ethically pauperized courses for managers as meriting of defiance and acting in contravention of ones’ self-interests should be criticized and noticed (Reed, Anthony, 1992).Reed and Antony insist that managerial teachers and organizations should encourage mangers to foster the awareness of difficulties that they encountered so as to help them be conscious of self-significance and self-responsibility. Mangers have to be s timulated to consider the uncontrollable sophistication that confronts them without colorable help of skills and objectives. The objective of reflection concerns with the investigation of impact of political and civilizational processes on development and learning being integrated into any kind of managerial education, particularly when authority and franchise are not distributed fairly.Since some people are continuously confront with contempt because of their gender, age and religion while policies of developing and practice are depended on some mechanical measurement, critical reflection should be applied in order to provide wise structure for tough these processes. Critical reflection offers the flexibility based on a more living analysis method. It is apprehensive if managerial education does not involve critical reflection. Reflective practices In order to investigate the impact of reflection on the connection between organization and learning various levels of reflective pract ice will be presented.The connection between practice and reflection has been discovered. There were lots of existing trials to connect various kinds of reflection to organization learning. Mezirow described a detailed scheme that classifies seven levels of reflection. For instance, the first level is reflection form daily experience of one’s awareness of seeing, thinking and action while the last level is critical reflection form consciousness. Jarvis stated that the concept of Mozirow is restricted to the interpretation of individual, numinous conversion but not social transform although it is useful.Other authors stressed that the aim of reflection practice ought to have social activities although it is an in mind process (Kemmis 1985). Kemmis described reflection with three levels, the technical reflection, the practical reflection and finally the critical reflection. For the first level, the technical reflection is problem solving oriented with the process of selecting a vailable approaches to accomplish certain result. For the second level, the practical reflection relates choose the correct and appropriate result. While for the third level, the critical reflection concerns the content of historical thought.It is said that the critical reflection offers the fundamental of a justice society. Similarly, Hindmarsh illustrated three levels of reflection to survey the graduates in transferring from students to occupation employment. Furthermore, to understand the previous reflection practice levels, take the technical reflection, the principle of this level is unquestioned. For instance, students may be required to finishing a specific studying styles questionnaire or the favorite list of the teaching group so as to develop lessons based on personal learning style.While for the practical reflection level, there is still no questioning at this level. For instance, a specific form of learning style may be selected for reason that its fundamental learning principle is sustaining of an organization atmosphere that the course is meant to improve. Finally, at the level of critical reflection, underlying conceptions that become the basis of learning style are suspected form an academic or ethical viewpoint. For instance, this kind of learning style may be selected from a way of comprehending distinction in learning methods and an option made based on more related to supportive research.Alternatively, both of these should be rejected for the consideration of its invalidation to interpret the impact on leaning method of age, gender or class and its original dependence on classing, enhances a possibly discriminatory method of being employing with personal difference. Take group work as an example of reflection practice, it was usually applied in managerial development to enhance combination and intimacy by concentrating basically on personal and interpersonal action, inspiring self-shown and an analysis of individual experience without any gregarious or civilizational interpretation.However, a more critical way can be used by offering a contextualized concentration and designing expositive structures which capacitate a gregarious and moral analysis. All of these examples have elucidated the three levels of reflection. Moreover, Russ and Vince described another three levels of reflection practice. The first level is the individual in an organization, the objective of reflection at this level is to discover and conclude the role than a person act and the organization that manage the presentation of the role.The concentrate on role provides chances for managers to understand the methods their jurisdiction is built and limited in an organization. A role offers the structure that person and organization satisfy. Although the transformation of self-experience declares the peculiarity of the individual, planting personal experience in the role stresses the relationship to the organization. It is not possible that reflection on one’s personal experience will create progress and learning itself.However, it is possible to remind conceptions or power connections into problem at the time when reflection is pursued based on relating person, one’s role and organization in one’s mind (Shapiro, Carr, 1991). The second level is team or sub system, the objective of reflection is to discover and absorb connections between the edges of other and self, and between the edges of branches. The concentrate is on the clannish procedure of belonging, describing, striving for democracy, and the straits concerned with traveling across the edges of various organizations.This provides chances for managers to get experience from the creation of governmental activity with mutual commitment or separation, via corporation and competition, and through organization meshwork or nations. This level of reflection is on sub systems which are usually operated within the branch. Within the entire organization, reflec tions of inter groups of sub systems are more collective which usually break the communication among different components. The third level of reflection is the entire organization, the objective of this reflection is to discover and absorb connections across inside and outside construction.It is in relation to the organizational action produced via personal and mutual authority and flectional experiences. The concentrate is on the process of systematism that the road to create an organization. The reflection at this level is to provide chances for managers to investigate aware and unaware flectional and governmental procedure that draw the organization characteristics. Reflection practice research on a company A company with an expectation of high economic growth and development in generally not likely to encounter commerce failure which produce seldom pressure on mangers.The organization seems not to be confronted with failure and risk and therefore managers are in an environment w ithout risk awareness. Nowadays organizations unawares help to silent or unconfident managers that are afraid of failure and risk hence segregate themselves in a self-empire. In order to deal with such organizational issues, the company has raised an idea of organization learning and learning organization. For example, the staff of the company can profit from training and learning during working.This kind of learning is covered to the entire company and that has affected on its working teams. It leads to the company an improvement in workers attitude and practice as well which indicates the organization is learning. While on account of personal learning all over the company, the influence on the company itself is therefore organization learning. For the company the organizing learning process is hard rather than personal learning. The process is designed started with the creation of the initiative of ‘rebuilt the company’ and hence inspires lots of staff’s enthus iasm.However, new entry employees met the barriers from the power relations like some senior managers which brought some disappointment that resulted in the failure implement of the initiative. Then the company raised a democratic reflection process objected to change the situation, which removed the rooted authority relationships that define the organization. The difficulties the company encountered in learning and change results from managers’ personal cognition of reflection, and the comprehensive organizational dynamic via which these cognitions are produced and enhanced.The personal viewpoints of managers about reflection relates in reality contains keeping away from what is occurring, reconsidering about what was finished and investigating individual thought. The point of reflection is on assessing something from past but not within the present. To conclude, the reflection practice within the company is supposed to be an individual responsibility. It can be described as the work of managers, whether the manager is free so as to consider about the problem or issue and which way the manager sued to deal with the problem.Although these individual reflections from managers can create growth and change for the company, it is the organization success form individual. One failure aspect for the company is that it is lack of the ability to produce a process of organization reflection which will raise the progress from individual to organizational. The limitation of the learning ability for the company should be broken by developing the ability of reflection to an organization level. ConclusionsThis report has an overview of how the application reflection and reflections practice are encouraged and benefit to the organizations for learning, change and critical. In general, the main conclusion is that reflection and reflection practice are the essential components of individual learning and organizational learning and are aspects of competitively advantages . In this report, the concept of reflection has been discussed on the basis of some literature review, and the distinction between reflection and critical reflection has been compared as well.In the section of reflection practice, the report has presented some different description about the levels of reflection practice. In spite of these arguments, reflection practice may be classified from individual oriented to organizational reflection. Reflection is action in mind with the objective of investigating one’s action in a certain situation. It is said that within organization, good staffs are those who are critical reflective. However, with the examination on individual reflection and organization reflection, it shows that there is a difference between them.According to the example given in the previous paragraph, the company relied on individual ability of reflection can be shifted to be depended on the organizational ability of reflection so as to enhance the ability of le arning and changing for the organization. In a word, reflection can benefit to either individual learning or organizing learning but organizations should make more effort to shift the reflection levels so as to get competence and advantage in the global commerce environment. References 1. Argyris, C. and Scho? n, D. A. (1996), Organizational Learning II.Theory, Method, and Practice, Addison-Wesley Publishing Company, New York, NY. 2. Alvesson, M,, & Willmott, H, (1996), Making sense of management: A critical introduction. London: Sage, 3. Cunliffe, A, L, (2004), On becoming a critically reflexive practitioner. Journal of Management Education, 28(4), 407-426, 4. Feminisms and Critical Pedagogy. New York: Routledge. McClaren, P. L. (1987) `Education as Counter Discourse: Towards a Critical Pedagogy of Hope', The Review of Education 13 (1): 58-68. 5. Hoyrup, S. (2004). Reflection as a core process in organisational learning.The Journal of Workplace Learning, 16 (8) pp. 442-454. 6. Kemm is, S. (1985). Action research and the politics of reflection. In D. Boud, R. Keogh, ; D. Walker (Eds. ), Reflection: Turning experience into leaming (pp. 139-163). London: Kogan Page. 7. Kolb, D. A. (1984) Experiential Learning. Englewood Cliffs, NJ: Prentice-Hall. Kosmidou, C. and Usher, R. (1992) `Experiential Learning and the Autonomous Subject', in D. Wildermeersch and T. Jansen (eds) Adult Education, Experiential Learning and Social Change. Amsterdam: VUGA/Uitgeverij BV. 8.Loughran, J. J. (2002). Effective reflective practice: In search of meaning in leaming about teaching. Journal of Teacher Education, 53, 33-43. 9. Mezirow, J. (1981) ‘A Critical Theory of Adult Learning and Education', Adult Education 32: 3-24. 10. Steen, H (2004) The Journal of Workplace Learning Vol. 16 No. 8, 2004 pp. 442-454 ‘Reflection as a core process in organisational learning’. 11. Woerkom, M. , Nijhof, W. , & Nieuwenhuis, L. (2002). Critical reflective behaviour: a survey researc h. Journal of European Industrial Training 26 (8) pp. 375-383.

African American Introduction Into Sport s The Civil...

Andrew Reese November 8, 2015 Synthesis Essay African American Introduction into Sport’s: Role in the Civil Right Movement The outbreak of African American’s into the world of sports throughout the 1900’s emerged to have an influential impact on the Civil Right’s movement because they started to move our nation forward as one nation and not a nation separated by race. â€Å"Whether it was a conscious stand or unintentional advocacy, athletes and coaches throughout the past century used their participation in sports to change the racial atmosphere in our country† (The Role of Sports Among the Civil Rights Movement). Athletes became more and more useful in the fight for Civil Rights with more recognition they received in the years to follow†¦show more content†¦Ever since there has been a use for sports, they have always captured the attention from millions of viewers. Even when televisions were not invented, the use of newspapers helped spread the greatness of the early African American athletes. The greatest use for desegregation in sports was used in one of the greatest sports of all time, America’s pastime: Baseball. Baseball has been the most widely played sport since its entrance to North America over 175 years ago. It is also a sport that has almost been around for over 175 years. Baseball was desegregated in 1947, when a man named Jackie Robinson was announced as the starting first baseman for the Brooklyn Dodgers. â€Å"The best example of tactic is also the most well known: Branch Rickey’s â€Å"noble experiment† and the integration of the MLB by Jackie Robinson in 1947† (The Role of Sports Among the Civil Rights Movement). Before Robinson was introduced to the sport, baseball resembled America, a world full of desegregation wherever people went. Baseball was separated into two leagues, the more well- known white league and then the lesser known negro leagues. â€Å"Rickey recognized the power of sports and understood that integration in baseball could be the first step toward integration in society† (The Role of Sports Among the Civil Rights Movement). As more p eople saw Robinson play, the more people liked him and accepted the