Monday, September 30, 2019

Drawing Funds from the European Union Essay

Drawing Funds from the European Union Introduction            European Union funds are an instrument for implementing its economic and social cohesion policies whose objective is to eliminate the disparities in development levels amongst the EU member states and the relative primitiveness of the most disadvantaged states. The EU funds provide funding for a wide range of projects covering areas such as urban and regional development, employment and social inclusion. The funds also cover agricultural and rural development, maritime developments, innovation and research ventures, and humanitarian aid. It means that municipalities, businesses, ministries, non-profit organizations, learning institutions, the transport industry, and research institutions are eligible to apply for the funds. Management of Funds            Funding, the sole purpose of the EU funds, is supervised in accordance with a set strict rules to ensure that there is total control over how to spend the funds; in a transparent and accountable manner. Twenty-Eight EU commissioners have the definitive responsibility of ensuring that beneficiaries use the funds accordingly. Nonetheless, performing checks and annual audits is a responsibility that lies with the national governments. It is because the funds are mostly managed within the beneficiary states. Management of seventy-six percent of the whole EU budget happens in collaboration with state and regional authorities via a system of shared management. Allotment of Funds The EU provides funds from five categories: The European Regional Development Fund (ERDF). European Social Fund (ESF). Cohesion Fund (CF). European Agricultural Fund for Rural Development (EAFRD). The European Maritime and Fisheries Fund (EMFF).            These major funds are referred to as Structural Funds. There are other funds that the EU manages directly. These other funds are usually in the form of grants and contracts. There is a common fallacy that ‘money from Brussels’ is available for free and for any purpose. Reality check proves it otherwise because grants from the EU are usually made available for supporting specific objectives. A big chunk of the funds is not given to beneficiaries directly, but through state and regional authorities who are responsible for transparent management of the funds (Council, 2007).            The European Regional Development Fund (ERDF): The aim of the ERDF is strengthening economic and social cohesion in the EU through adjusting imbalances amongst its regions. The ERDF usually centers its attention on some key priority areas known as ‘thematic concentration’: Low-carbon economy Research and innovation Assisting small and medium-sized enterprises (SMEs) and The digital agenda            The resource allocation to the priorities usually depends on the category of the region in question. More developed regions focus at least eighty percent of these funds on at least two of these priorities. Transition regions’ focus is for sixty percent of the funds and fifty percent for less developed regions. Additionally, some of the ERDF resources are directed specifically towards low-carbon economy projects; twenty percent for more developed regions, fifteen percent for transition regions and twelve percent for less developed regions. The ERDF also gives special attention to specific territorial attributes. Disadvantaged areas from a geographical point of view, for example, mountainous or sparsely populated areas, gain from this special treatment.            The European Social Fund (ESF): The most important focus of the ESF is improving the job market and education opportunities across member states of the European Union. Improving the social statuses of vulnerable people is also an important aim for the fund. The earmarking of more than â‚ ¬80 billion for investment in human capital in EU member states for the period 2014-2020 attests to it. Other objectives of the fund include: retraining unemployed people, starting special programmes for the disabled and other disadvantaged groups of citizens. In addition: supporting self-employed people who are just starting their businesses, developing employment service institutions and improving the quality of education in learning institutions.            Cohesion Fund (CF): The CF is mostly aimed at member states whose Gross National Income (GNI) per inhabitant is less than 90% of that of EU’s average. Its main aim is to minimize social and economic disparities and promoting sustainable development. The CF is also subject to the same regulations as the ERDF and ESF via the Common Provisions Regulation. For the programming period, 2014-2020, the CF concerns states such as the Czech Republic, Croatia, Latvia, Malta, Hungary, Slovakia and Slovenia. The CF allocates approximately â‚ ¬63.4 billion to various economic and social welfare projects. The Cohesion Fund is used to fund trans-European transport networks especially those identified as priorities by the EU. The funds can additionally be used to fund environment-friendly projects. These projects include those that benefit the environment in terms of renewable energy, supporting an inter-modality, and energy efficiency. If audits reveal that a member stat e has excessive public deficit and they are not taking steps to resolve the situation, the Cohesion Fund can be suspended by a Council Decision.            The European Agricultural Fund for Rural Development (EAFRD): The EAFRD covers; bio-energy, organic farming, forest resources, food safety, animal welfare, plant health and rural development programmes (RDPs). The EU requires its member states to build their RDPs upon not less than six set EU priorities. They include: Advancing knowledge transfer and innovation in the agricultural sector, forestry and rural areas. Improving the viability of all types of agriculture, and endorsing innovative farming technologies and sustainable forest management. Encouraging food chain organization, management of risk in agriculture and animal welfare. Protecting and developing ecosystems allied to agriculture and forestry. Shifting towards a low-carbon and climate-conscious economy in the food and agriculture sectors.            Each RDP identifies focus areas to set quantified targets for funds needed. Measures to achieve these targets and their individual fund allocations are paramount. RDPs’ also gets funding from private sectors that share the same ideologies. The implementation of funds is monitored and evaluated in detail.            European Maritime and Fisheries Fund (EMFF): The EMFF, formerly European Fisheries Fund (EFF), is used to fund the Common Fisheries Policy (CFP). The EMFF gives funding for the fishing industry and communities in the coastal regions. The CFP endeavors to make sure that fishing and aquaculture are sustainable; environmentally, economically and socially. Healthy fish and seafood is also paramount. Though important to maximize catches for business purposes, limits must be put in place. The CFP stipulates that limits should be set such that fish stocks are sustainable in the long-term. The CFP allows EU member states access to its waters and fishing grounds.            To enhance transparency in funding, the European Transparency Initiative was set up. A central web portal was created to collect and show data from all beneficiaries of EU funding; funds received and how the funds are being used. There is also an inventory of EU funding that shows the evaluations done and released by the Evaluation Services of all Twenty-Five EU member states. Applying for Funding in Selected Areas            Enterprise: small and medium-sized enterprises (SMEs) can obtain funding via grants, loans and guarantees. It is mostly through financial intermediaries in their member states. Grants usually account for fifty percent of project costs. Loan guarantees are given to microcredit organizations for loans of up to â‚ ¬25,000.            Non-profit organizations: they include non-governmental and civil society organizations. These organizations are eligible for funding as long as they are active in EU policy regions and a strictly non-profit basis (Council, 2007).            Young people: they are eligible for two types of funding; education and training, and youth funding. The former includes study opportunities through Erasmus+, scholarships for high school graduates, and occupational training in other countries. The latter includes co-funding youth projects that encourage civic involvement, charity work and a wider multicultural outlook.            Researchers: individuals and institutions involved in innovation and research projects are qualified to request for the funds. The European Union will provide roughly â‚ ¬80 billion in its quest to fund research. The funding typically takes the form of grants to finance partly a wide range of research and innovation projects.            Agriculture and fisheries: acquiring funds for such projects involves giving a general introduction, presenting financial reports, and giving information on the planned use of the funds. Direct funding is the most important and common type of funding in the EU member states.            Cultural and audiovisual sector: the main programme in this segment is culture: it has three main goals. They include promoting cross-border mobility of people working in the cultural sector, encouraging circulation of cultural, artistic output, and fostering intercultural dialogue (Evans & Foord, 1999).            Energy: funding is available for a number of sectors including solar and wind energies, bioenergy, renewable energy, clean coal projects and energy efficiency. Funds are also available for Trans-European Energy Networks (TEN-E), whose aim is to enhance transportation networks for electricity and gas across the European member states.            The structural funds and grants from the European Union Funds have impacted the lives of the citizens of its member states immensely. The standards of living of many citizens have risen noticeably due to the array of new employment opportunities created by the funds’ projects. Some of the projects’ success stories are noteworthy and have had a great impact to states and individuals. We will take a look at some examples of projects carried out using the funds so as to take note of their effects to their beneficiaries. ESF in the Czech Republic            The Czech Republic is among the less wealthy nations in the European Union member states. According to regulations, Czech could have drawn approximately â‚ ¬26.7 billion from the ESF in the programming period 2007-2013 in order to raise the standards of living of its people. However, the amount received from the ESF for that period is â‚ ¬3.8 billion. Together with national funding, the tally adds up to over â‚ ¬4.4 billion.            ESF funds help in three activities. The first is advancing education at all levels and enhancing its relevance to the job market. Secondly, the funds are used to enable many people to get employment, especially the disadvantaged. Lastly, they have helped build competitiveness of the Prague region.            The Czech Republic is using the funds to do away with obstacles that; for one reason or another, prevent people from getting a job. These people include; mothers with young children, older people, and the disabled and disadvantaged groups, like those with little or no professional skills. Many ESF projects across the nation are making access to training facilities easier and reducing some practical obstacles to work. Consequently, this is bringing a positive impact by lifting its citizens out of poverty (Fagan, 2005).            ESF funding is also helping improve the quality of education by scrutinizing standards, employing more competent teachers, and teaching job seekers only the needed skills by employers. Events such as science documentary film festivals and meetings with top Czech scientists are being used as platforms to encourage students to consider careers in science and technology. Just like other member states, the Czech Republic is struggling with the unemployment crisis. The ESF fund, however, has gone a long way in helping Czech citizens find jobs attributed to the various employment and educational projects initiated by the funds. Saving Lives: EU Funded Cancer Research Project            Physicians mostly wait for several months to assess whether cancer treatments that they are administering to their patients are actually working. By discovering a new technique that quickly reveals a tumor by checking consumption of glucose, an EU-funded project has reduced the delay. This discovery enables doctors to get more ‘precious’ time to switch to more effective forms of treatment if crucial; potentially saving many lives.            All cancer treatments do not work in every patient’s case. A tumor might reduce rapidly after a treatment, yet its assessment is complex. Several therapies may eliminate the cancer without reducing the size of the tumor. A delay in confirmation by a doctor may mean that by the next treatment, the patient may be a lot weaker, and the cancer advanced further (Eckhouse & Sullivan, 2006). Physicians want to assess immediately if the cancer is affected by a treatment, not just by measuring its size but through metabolic indicators. The EU-funded project, Imaging Lymphoma, has developed such an assessment. The innovation will be important in future cancer treatments as it makes it easier for doctors to treat their patients. Turning Food Waste into Animal Feed            The European Union is the source of 18% of food exports worldwide and with it comes a huge chunk of agricultural waste. This waste costs farmers and taxpayers’ money (Kraemer, Wilkinson, Klasing & Homeyer, 2002). An EU-funded research project NOSHAN wants to convert food waste into animal feed. The objective of the research is to open up new opportunities for farmers and reducing Europe’s dependence on animal feed imports. Additionally, new green jobs in agricultural waste collection and feed manufacturing will be created.            The NOSHAN project aims particularly at turning fruits, vegetables and dairy wastes into animal feed, and at low energy costs. The project is expected to conclude its research in 2016, and by that time, the research team will be able to have the best waste extraction and upgrading techniques. The NOSHAN project presents Europe’s agricultural sector with a prospect of attaining greater agricultural sustainability. The project has been awarded just under â‚ ¬3 million in the programming period 2007-2013. It brings together a University, small and medium-sized enterprises (SMEs), research institutes and other industries. The NOSHAN project could also reduce the ever-increasing competition between food and feed sectors, both of which require water and land (Wolz, Hubbard, Mà ¶llers, Gorton & Buchenrieder, 2012). Revolutionizing the Transport Sector            EU-funded researchers have come up with groundbreaking proposals to prevent railway suicides and decrease disruption of services. If adopted, the proposals could save lives, money and time for railway companies and their passengers. Waiting for a train, and suddenly the service is called off or delayed indefinitely is something that train passengers have become accustomed to in the long run. Perhaps an accident; somebody fell onto the track, or they purposefully stepped in front of the track.            The EU-funded project, RESTRAIL, collected and analyzed the measures put in place by different EU member states to curb suicides and accidental deaths. The outcome of the research was that proposals that can save a lot of lives. Decision makers such as station managers or railway companies should have a set of the most efficient mitigation measures for every event. The tests they have conducted have created a toolbox for consultation on the best practices on each country. RESTRAIL guidelines could help reduce direct and indirect costs linked to railway suicides and accidents. ESF Fund in Slovakia            Slovakia is one of the fastest growing economies in the EU, but it faces several challenges such as high long-term unemployment levels. Nonetheless, Slovakia plans to increase the country’s employment rate to 72% by 2020. Slovakia has received â‚ ¬1.5 billion ESF funding for the period ended 2007-2013. In combination with national co-funding, they have raised a total of â‚ ¬1.76 billion. A variety of projects’ is being supported via the funding. Public employment facilities and services are being improved so as to reach as many slovaks as possible. Since 2007-2011, approximately 24,000 employment opportunities have been created and around 26,000 people have found employment via ESF supported measures.            Projects are also being implemented in the form of flood-dependence-programmes that offer up to 4,500 new jobs in 200 villages. ESF funding is helping reform the education system in Slovakia by ensuring that education is tailored to align with the evolving needs of the society. An example is a project that investigates the interests of young people and matches them to career guidance. ESF funded projects are facilitating the establishment of life-long-learning culture that natures skills of the Slovak citizens throughout their lives. For instance, a Slovak packaging company has used ESF funding to facilitate professional training of new skills, such as in quality and environmental standards, making them more adaptable and well equipped for their future careers.            The Roma people in Slovakia tend to live in segregated settlements and are more exposed to long-term unemployment compared to the average population, and also live in conditions of poverty. Thanks to ESF funding, social workers and assistants have been employed to work closely with them to help improve their circumstances (Guy & Kovats 2006). Setbacks and Doubts on the efficient use of EU Funds            One of the problems with EU funds is that in some cases, the money is allocated to projects that are neither necessary nor productive (Ã…  umpà ­kovà ¡, Pavel & Klazar, 2004). For instance, if a village wants to repair sidewalks in its region and would like to use EU funding for it, it is imperative that they formulate a supporting story. Let’s say, expansion of regional tourism. It means that, in addition to repairing the sidewalk, the money will also be spent to put up some signs with a map of village’s streets, which in the first place is not necessary. Some smart villages can even use the funds to renovate an old library and rename it to the Tourist Information Center, and stow some pamphlets there, in case some tourists do show up.            Another predicament is deformation of industrial and consumer environment. When a firm receives funding to build, say, a grocery store, its neighbors who have the similar business plans receive nothing.            A further problem is that national ministries of some states like say, Slovakia, are reluctant to delegate control of EU funds to lower governance levels. The central governments do not trust the ability of their municipalities and regional authorities to implement the funds timely and effectively. There have been cases where regional authorities have mixed implementation of policies, to say the least. Nevertheless, Slovakia has not been able to create any efficient mechanisms for decision-making and management of public funds (Guy & Kovats, 2006). Conclusion            Funds drawn from the European Union have increased employment opportunities, bolstered the education sectors of beneficiaries and led to the growth of economies. Additionally, funding the transport sector, research and innovation projects have led to groundbreaking discoveries in the agricultural, health and transport sectors among others. The number of lives saved and projected to save by some of these discoveries is amazing. Nonetheless, the funding has not been without a few controversies. Some parties have tried to take advantage of corrupt officials to leverage some money for themselves leading to misuse and undertaking of dubious projects. An honest culture should be created to ensure appropriate use of funds. The European Union funding goal is to ensure that beneficiaries spend money in a transparent, accountable manner. It is thus the duty of all beneficiaries to make it a reality. References Council, T. R. D. (2007). European Union Funding.Eckhouse, S., & Sullivan, R. (2006). A survey of public funding of cancer research in the European Union. PLoS Medicine, 3(7), e267. Evans, G., & Foord, J. (1999). European funding of culture: promoting common culture or regional growth?. Cultural Trends, 9(36), 53-87. Fagan, A. (2005). Taking stock of civil-society development in post-communist Europe: Evidence from the Czech Republic. Democratization, 12(4), 528-547. Guy, W., & Kovats, M. (2006). EU-funded Roma programmes: Lessons from Hungary, Slovakia and the Czech Republic. London: Minority Rights Group International. Kraemer, R. A., Wilkinson, D. G., Klasing, A., & von Homeyer, I. (2002). EU Environmental Governance: A Benchmark of Policy Instruments. With a focus on Agriculture, Energy and Transport. Study commissioned by the Belgian Federal Department of the Environment. No. ECOLOGIC, Berlin.Ã…  umpà ­kovà ¡, M., Pavel, J., & Klazar, S. (2004, May). EU funds: absorption capacity and effectiveness of their use, with focus on regional level in the Czech Republic. In Conference proceedings of the 12 th NISPAcee Conference. Wolz, A., Hubbard, C., Mà ¶llers, J., Gorton, M., & Buchenrieder, G. (2012). Patterns behind rural success stories in the European Union: Major lessons of former enlargements (No. 68). Studies on the agricultural and food sector in Central and Eastern Europe. Source document

Sunday, September 29, 2019

Pathos

â€Å"Emotional appeals (sometimes called appeals to pathos) are powerful tools for influencing what people think and believe† (Everything’s an argument 38). There are many methods that can be used to create an emotional connection with people. In the story called â€Å"The F word† by Firoozeh Dumas, the author use humor to emotionally connect the readers to her story. In some instances when writers want to get a deeper message across to the audiences they use a sadder approach. In the commercial by AT&T, they try to get the message across texting and driving and the serious consequences.A good method that some authors use to get the attention and achieve a connection with the audience is by using humor. In the story called â€Å"The F Word,† the author, Firoozeh Dumas, talks about her experience growing up in American with an Iranian name that was very difficult for people to say. She goes to talk about how it was more of a struggle fitting in with her na me than anything else. â€Å"All of us immigrants knew that moving to America would be fraught with challenges, but none of us thought that our names would be such an obstacle. (Firoozeh Dumas 751) Being so fed up with the name butchering, she decides to change her name to a much easier American name, Julie. She goes by the name of Julie for a while then decides to go back to Firoozeh. She mentions in the book that after a while she stopped caring about what people call her and responds to just about any name that begins with an F (Firoozeh Dumas 754). Dumas was successful in getting her story across to the readers and many people in this country can relate to this story coming from a different country with a long or difficult name to say.To get a message across or create awareness, some authors and the media like to use more of a deeper more relatable approach, by having people talk about their life experiences, putting up graphic pictures, even show the tragedy that is occurring because of something. In the T. V. ad by AT&T, they raise awareness of the dangers of texting while driving. In the commercial, it had one word show up in the beginning that said, â€Å"Yeah,† and you hear the voice of a girl saying, â€Å"This is the text my sister was reading from me when she crashed her car and died. It was a quick sixteen second commercial, but it was a successful way of using pathos and good message to get across to the audience with a deep emotional connection. This shows that your life can change because of a simple message and affect those who love you. It can be very relatable to those younger drivers and even parents that like to use their cell phones while driving. Pathos is used when writers or even the media want to gain an emotional connection to their audiences and use emotional appeals to influence them. In â€Å"The ‘F’ Word,† by Firoozeh Dumas, she uses humor to connect her story to her audiences.It was a very relatable story and was a good example of using pathos. Another successful form of pathos was in an advertisement by AT&T about texting and driving. It was a sad form of pathos but it was a good message to get across to the audiences that drive and like to use their cell phones. The use of pathos is widely used to influence and draw an emotional appeal to the readers. Some are successful with it and others fail to gain a connection. The story of Dumas and the advertisement by AT&T were both successful with the use of pathos.

Saturday, September 28, 2019

The Minimization of Tension (to be decided) Essay

The Minimization of Tension (to be decided) - Essay Example However, this paper illustrates how tension occurs in the workplace and how the company and the personnel involved deal with the dilemma of minimizing the tension in the daily business operation by adopting various mechanisms to minimize it such as keeping the organizational structure relatively flat, adding female to its managerial level, and employing emotion management and humor at workplace. These mechanisms are applicable to corporations that are experiencing similar problems because the above methods are proven effective in reducing the likelihood and degree of tension at workplace.    The industry moves very fast and the market could change at anytime. To cope with this situation and the very large amount of work, it is already a common practice for people to stop eating lunch out at the workplace. Instead, they take their lunch to work and eat it while staring at the computer screens. One time, in a break of this monotony, James, a vice president in our division was nice enough to invite all of us summer analysts for lunch at the cafeteria down stairs. During the lunch, we talked about many aspects of the business practice in our division as well as the recent bad performance of the stock market. In the conversation the ensued, the vice president mentioned, â€Å"when two stocks are perfectly correlated, if one stock goes down by 25%, the other one will also decrease by 25%.† Jonathan, a summer analyst from my team blurted out:† I don’t think that’s right, James.† In front of all the other five interns, James paused, and then sai d in a distinct voice: â€Å"I am right.† Jonathan looked at the other interns and said: â€Å"Well, I guess I am wrong, sir.† At this moment, Annie, another intern quickly raised another question and the conversation between the group continued. On the way back to our desk, I whispered to Jonathan: â€Å"Hey, what you were saying is correct!† He

Friday, September 27, 2019

India and the big Retailers Essay Example | Topics and Well Written Essays - 1750 words

India and the big Retailers - Essay Example Introduction: After the agricultural industry, retailing is the largest private and employing industry in India. This sector has a major contribution in India’s economy that is 10% of GDP and 6-7% of employment is derived from this sector. Much reorganization is seen in this sector in the past decade from small unorganized family owned retailers developed to organized retailing mainly by liberalization of the economy, expansion in consumerism, investment in retail infrastructure, entrance of many foreign retailers through cash and carry, franchising, local manufacturing, test marketing etc. India has been seen as a very attractive destination for the flow of FDIs and many foreign companies are willing to benefit from the advantages India has to offer. (MUKHERJEE & PATEL. 2005) On the other hand, resistance and protest against the entrance of the FDIs in retailing in India have been seen by the local trading associations and other stakeholders. Due to entrance of foreign compet ition in the retail market local trade is affected too and it has an effect on the employment, prices, technology, and efficiencies etc in Indian economy and market which have been the topic of debate recently. (MUKHERJEE & PATEL. 2005; GURUSWAM, SHARMA, MOHANTY, & KORAH. ... These super markets are usually situated main markets, malls and localities and due to economies of scale achieved in the purchasing and logistics, they offer highly competitive prices to the customers. The key local players in this segment in India are Nilgiris, FoodWorld, Big Baazar, and Subhiksha, these are comparatively smaller in sizes as compared to international super markets covering around an area of 3,000 to 4,000 sq. feet which is not even the half of what international super markets offer. (MUKHERJEE & PATEL. 2005; HOLLENSEN. 2011) Most of the retail stores internationally have reached at saturation points which has made them look towards the emerging markets like India, many of them has entered and many plans the expansion. Though after liberalization it isn’t easy for the international chains to enter Indian economy because foreign retailers are restricted to open single brand store with 51% ownership and to operate as a wholesaler they have to operate as 100%. T he first one to enter Indian market was Metro Group of Germany which established with a cash and carry format in 2003. Other big names Wal-Mart of USA and Tesco from UK also followed with their wholesale retail division. Apart from these giant wholesale retail companies other big names in retail like Nike, ZARA and Adidas established themselves in the Indian market. (MORSCHETT ET AL.2011; PLUNKETT.2008) Growth in the Retail Industry: In the past few years immense growth is seen in the retail sector due to liberalization in the 1990s when reduction in custom duties and a shift from quota to tariff based system. Due to the removal of barriers for entrance in the market, many multinationals entered India. Because of the increase in

Thursday, September 26, 2019

Mice oxygen consumption rate Essay Example | Topics and Well Written Essays - 1000 words

Mice oxygen consumption rate - Essay Example Warm-blooded animals maintain thermal homeostasis via internal metabolic processes; hence, endotherms can remain active over a broad range of ambient temperature (Stanier 79). # 2 Define metabolic rate Metabolic rate refers to the amount of energy utilized in a set period. Metabolic rate represents the pace at which energy can be utilized by an organism and encompasses the integration of all catabolic energy transformations in the body, as well as the intensity and speed of life itself. The metabolic rate may be enhanced by several processes of considerable ecological significance including tissue synthesis, food processing, and physical activity. The metabolic rate remains closely related to the rate of ATP production measured by cellular respiration (oxygen consumption or carbon dioxide production. Metabolism represents the set of life-sustaining chemical transformations in the cells of living organisms. Metabolism also refers to all chemical reactions that manifest within living o rganisms including transport of substances (Cannon and Nedergaard 242). # 3 Factors that affect metabolic rate The metabolic rates can be essentially determined by relatively few factors, namely: temperature, phylogenetic affinities, and mass. The body temperature possesses pervasive impacts on biological processes via the influence of temperature on the activity of metabolically significant enzymes. The metabolic rates double or triple in the event that body temperature increases by 10 °C. The absolute levels of metabolism that the temperature levels establish may be subject to acclamatory or evolutionary changes through the alteration of enzyme structure or composition. In endotherms, the impacts of the core thermal dependence may be surpassed by the physiological regulation of body temperature, which is energetically expensive ((Navas and Jose? 13). One of the primary factors impacting on metabolic rate is boy size or body mass. The metabolic rate interspecifically relates with body mass. Individuals with greater body weight manifest a higher resting metabolism relative to smaller individual since their body would have to work â€Å"harder† to support and sustain the extra weight. This theory stipulates that, endothermic animals must metabolically generate enough body heat to balance the heat lost via their body surface if they were to maintain a constant body temperature. Phylogeny: The metabolic level differs among taxa, whereby the phylogenetic history of an animal determines the rate of energy expenditure (Navas and Jose? 15). Moreover, men usually possess less body fat and more muscles relative to women of the same weight and age, which leads to burning of more calories. As people get older, the size of the muscle tends to reduce, which in turn slows down calories burning. # 4 How metabolic rate is dependent on the ambient external temperature The temperature of an animal relies on the amount of heat contained within the animal’s body. Animals can absorb or lose heat from or to the environment via several processes such as convection, conduction, radiation, and evaporation. The amount of heat transferred into or out of an animal hinges on the surface area, heat

Wednesday, September 25, 2019

Issues on Graduating With Student Loan Essay Example | Topics and Well Written Essays - 750 words

Issues on Graduating With Student Loan - Essay Example The critical issue therefore is: Is it worth graduating from the university with educational expenses funded by student loan? In an article written by Andrew Martin (2012) entitled â€Å"Slowly, as Student Debt Rises, Colleges Confront Costs† published online in The New York Times, it was revealed that the president of Ohio University, E. Gordon Gee, was cited to state that â€Å"public colleges and universities need to devise a new business model to pay for the costs of education, beyond sticking students with higher tuition and greater debt† (Martin par. 3). As disclosed, the amounts of student loans have reached a staggering $1 trillion and, in conjunction with economic and financial difficulties, the numbers of borrowers struggling to pay off these debts are just manifesting a parallel rise. Accordingly, â€Å"for the 2009 to 2010 academic year, annual prices for undergraduate tuition, room, and board were estimated to be $12,804 at public institutions and $32,184 at private institutions. Between 1999–2000 and 2009–10, prices for undergraduate tuition, room, and board at public institutions rose 37 percent, and prices at private institutions rose 25 percent, after adjustment for inflation† (Dept. of Education, National Center for Education Statistics 1). ... Average debt per bachelor’s degree recipient increased from $10,600 to $12,400† (American Student Assistance par. 4). One strongly agrees with Mr. Gee’s contention that another alternative course of action must be recommended to solve the student debt problem. From his professional perspective, Gee implements a planned apportionment of $1 billion, classified as inefficiently spent funds for potential redirection towards priorities from the Ohio University’s $5 billion budget over the next five years. Likewise, he focused on revenue generation activities that include privatization of the campus’ parking and pressing donors for additional funds (Martin). Concurrently, college presidents all over the country are â€Å"looking for other ways to pay for education, stepping up private fund-raising, privatizing services, cutting staff, eliminating departments — even saving millions of dollars by standardizing things like expense forms† (Martin par. 6). Other proposals to solve the student loan crisis were highlighted by Sandra Block and Christine Dugas (2012), whose report entitled â€Å"Five proposals to solve student loan crisis†, included options such as recommending a bankruptcy reform; implement student loan forgiveness; increase Pell grants; linking federal educational aids to affordability; and by educating the borrowers. From among those noted, one believes that educating the borrowers would address the root cause of the dilemma but would not immediately address and assist in solving the repayment of the current student loan crisis. Is it worth graduating from the university with educational expenses funded by student loan? Looking at the dilemma from the students’ points of views, the most plausible solution

Tuesday, September 24, 2019

Smoking statistics in Great Britain Essay Example | Topics and Well Written Essays - 1000 words

Smoking statistics in Great Britain - Essay Example Smoking is incontestably one of the dangerous habits that impose great danger to both smokers and non-smokers. The issue of smoking is a very important matter that needs keen observation due to its worldwide effect. Apart from health problems, smoking also affects the economy of the countries since there are several great hardworking citizens who regularly lost their lives due to smoking. Most governments in the world set big budgets to fight smoking habits instead of using the funds in other sectors that can improve the general lifestyles of their citizens. It is therefore paramount to address smoking and other smoking related issues, as we tend to head to a smoking free world with an intention of saving our lives and economies. This piece of writing features the burning issue of smoking in UK. According to Cancer research in UK, tobacco was initially introduced in UK in the 16th century where it was being smoked in pipes, which later turned to snuff taking and cigar smoking. There has been a record increase in smokers among men since its introduction especially in 1945. Smoking in UK involves both men and women but the number of men smokers are more compared to woman. Smoking is not a common habit among women as compared to men. According to Health and Social Care Information Centre (HSCIC) which gave statistical report regarding smoking such as prevalence, habits , attitudes, NHS costs and deaths from smoking related diseases current smokers smoked average of 12.7 cigarettes per day where 20% of the smokers were adults who were aged 16 and over. The report also found that 25% of pupils aged 11 to 15 had tried smoking where as 5% were regular smokers. The number of adult smokers in UK reduced from 39% in 1980 to 20% in 2010 where those aged 20-34 reported the highest prevalence rate of about 27% and adults aged 60 and above reported the lowest prevalence of 13% in 2010. The majority of smokers begin smoking at teenage and the addiction intensifies when they become adults and at this stage, it becomes very difficult to quit the habit. People smoke for different reasons such as the need for adolescent to look mature, peer influence and finally to try out. The fact that most old people such as parents and relat ives smoke, lures the children also to smoke so that they can also look mature. Children may at times be involved in smoking if they see their friends and their peers smoke perhaps to be accepted. People have the tendency of experimenting prohibited things so that they can actually find out the reason for it being outlawed. Parents and the government normally prohibit smoking among children hence making the children sneak away and smoke. It is however interesting to note that grown-ups smoke for some reasons different from the children such as relieving them from stress and pressures due to economic or personal problems. Adults feel that smoking make them feel relaxed or boost their energy as they undergo difficulties such as family burdens or relationship challenges. Adolescent stage is the right age of ascertaining whether a child will be a heavy smoker or not by paying much attention on their behaviors. Smoking vs Demography Marital status according to the HSCIC, plays a signific ant role in smoking where most smokers are reported to be either divorced, separated or unmarried. However, single people are not likely to be chain smokers as it is in the case of the separated and the divorced individuals who take most of their time smoking due to frustrations. The married people are said to be less likely to smoke compared to the unmarried and widowed individuals. Smoking Vs Socioeconomic It is fascinating that the degree of smoking also depends on socioeconomic class where the people in the manual and routine groups were found to comprise of heavy smokers compared to people in the management and specialized groups. Most people in the higher socioeconomic cla

Monday, September 23, 2019

A Psychological History of the German Film Essay - 2

A Psychological History of the German Film - Essay Example However, in the news coverage, the objective of the film’s original authors seemed distorted. In Wiene’s version, the story is screened with Caligari more of a conformist rather than Janowitz’s and Mayer’s intention of portraying the film as a revolutionary one. Wiene’s version of the film Caligari utilizes pictorial presentation to demonstrate the fantasies of a madman. The use of pictures bonds well with the audience, who develop a clear understanding of the background and gestures used. The film is basically a blatant expression of psychological issues. Caligari depicts how the film industry has developed from ancient periods. It uses motion pictorial presentation to convey the themes covered to its audience. Caligari portrays life amidst and after the war, exhibiting the error of Hitler. The film covers the reality that the Germans had gone through during the war and the illumination of the scenes was such that it appeared soul-oriented. Caligari presents the evolution of cinema in the 19th century as new techniques emerged.

Sunday, September 22, 2019

Work psychology Essay Example | Topics and Well Written Essays - 1500 words

Work psychology - Essay Example Most previous work on function portion has stressed on human-machine relations major from a micro ergonomic perspective, to the exclusion of wider organizational and environmental concerns. As noted by Hendrick, connections among the human, machine, organizational, and environmental portion of a system need to be considered by including a more macro ergonomic frame of reference. The major aim of this new way is to help those who are involved in the design of new systems and find possible portion options and decide which are the most suitable. A second plan is that the method should not only address portion between humans and machines, on which previous function portion methods have tended to contemplate, but also inspect in detail the portion of functions between humans. Third, the method aims to make clear design decisions that may otherwise be made implicitly, unobserved, or decided upon by default. One way of facilitating explicit reflection of design options and alternatives is to include a general guideline for its use - namely, that individuals from all disciplines involved in the design, management, and use of the system should be mixed up in using the method (e.g., in a workshop setting). Finally, the scheme is planned to act as an aid to informed discussion, finding many options for evaluation. If we Re-exam the eight analysis articles on organizational behaviour that have been shown in the Annual Review of Psychology since 1979 a person cannot help but get amazed about their accomplishment in passing over a remarkable degree of simplicity as well as construction in discussing a generally ill-defined field. This review stresses on universal features of organizational behaviour, as well as structures and processes in and of organizations. Most probably, this kind of approach places this review creatively more into the macro than the micro camp of surmised organizational behaviour. Trying to find a proper angle of review is further

Saturday, September 21, 2019

Major Depression Disorder Essay Example for Free

Major Depression Disorder Essay The scenario I have chosen to write about is the case of Sylvia. She is a patient of major depression disorder. Symptoms clearly show she is struggling with major depression disorder. The five dominant theories of psychology to further understand the case of Sylvia are the cognitive theory, behavioral theory, humanistic theory, personality theory and social dominance theory. Cognitive theory of psychology is focus on internal state such as problem solving, motivation, thinking, decision making and attention. It is a key component underlying the way people think and behave. Cognitive theory is basically concerned with the development of a person’s thoughts processes. It also counts for how these thought processes influence and how a person understand and interact with the world. The technique recommend by the cognitive theory to help Sylvia. In cognitive behavioral therapy is a psychotherapeutic approach which addresses dysfunctional and emotions maladaptive behaviors and cognitive processes. CBT is an effective treatment for various conditions like anxiety, mood, personality, eating, and substances abuse which Sylvia is and has struggled with all this. So this will be very helpful for her. Behavioral theory of learning which is based upon the idea that all behaviors are acquired through conditioning. Behavioral techniques are widely used in therapeutic settings to help clients in learning new skills and behavior. It is bases on the belief that behavior can be measured, changed and trained. The technique recommended by behaviorism theory to help Sylvia. Applied behavior analysis technique is recommended by behaviorism therapy in the case of major depression. And in the case of Sylvia, this technique will be very helpful. Psychodynamic is also known as dynamic psychology. It is an approach of psychology, which emphasizes on the systematic study of psychological forces. The treatment of  psychological distress psychodynamic therapy to be less sensitive than psychoanalysis treatment. Psychodynamic therapies are basically depending upon theory of inner conflict. Psychodynamic therapy is designed to help patients explore the full range of their emotions, including feeling they may not be aware of. The technique recommended by psychodynamic theory to help Sylvia is Psychoanalytic and interpersonal technique, it is recommended by psychodynamic theory to help people like Sylvia who is struggled with major depression. This approach focuses on the interrelationship of the mind and mental, motivational or emotional forces within the mind that interact to shape a personality. Humanistic psychology is focused on understanding the unconscious motivations that drive behavior, and study the condition while processes that produce behavior. Humanistic psychology emerged during the 1950’s as a reaction to psycho analysis and behaviorism humanistic psychology was instead focused on each individual’s potential and stressed the importance of growth and self – actualization. The technique recommended by humanistic theory to help Sylvia is existential technique. If is recommended by humanistic theory to help a person who is in major depression disorder. Personality psychology looks at the patterns of thoughts and feelings that make a person unique. Some of the best known theories of psychology are devoted to the subject of personality. Almost every day we describe and access the personality of the people around us. Whether we realize it or not. These daily musings on how and why people behave as they do are similar to what personality psychologist do. Social dominance theory identifies several mechanisms by which hierarchies are developed and maintained. These theories focused on helping us understand and explain social behavior. Social theories are generally centered on specific social phenomenon including prosaically, Social behavior. These are all the theories of psychology that Sylvia could use for this scenario. All the different techniques that she can do. Each different technique helps to deal with her major depression disorder. They each help individually, but when applied together better results could be obtained. Reference Myers, D. (2014). Exploring psychology (9th Ed.). New York: NY: Worth Publishers.

Friday, September 20, 2019

Black Female Identity In Black Female Rap Hits Cultural Studies Essay

Black Female Identity In Black Female Rap Hits Cultural Studies Essay Rap is considered a type of music which serves as a means of expression for those who feel alienated and outraged in American society for certain reasons. According to Tricia Rose, (or you need to provide the names of the many scholars that you have in mind in the footnote) hip hop in America originated from disadvantaged neighborhoods and served as a voice for people who lacked post secondary education and had difficulties in finding a job in the new post-industrial service sector economy. In the early beginning rap artists rapped about poverty, racism and injustice. As the genre was developing, rappers would look for inspiration in other aspects of their every life. Male/female relationships would appear as a common motif in their songs. As discussed in the first chapter, misogynistic messages could be found in a great share of male rap hits. Although rap has been associated mainly as domain of men, female contribution to this genre is also significant. Hence it is worth examining how their legacy contributed to the black female image in the United States. It is also important to note how the messages in their songs differed from those of male rap artists. In this chapter I am going to focus on the motifs of black female identity which permeated the lyrics of female rap hits starting from the late eighties through the beginning of the twenty first century. I will support my analysis by referring to the works of literary black hip hop culture critics such as Tricia Rose, bell hooks, Gwendolyn D. Pough or Cheryl L. Keyes. The findings presented in this study will be based on the existing researches on the subject as well as my lyric interpretation of Billboards Hot Rap Year End Charts. One of the recognized social theorists, Patricia Hill Collins, claims that much of the contemporary social phenomena is understood and analyzed from the European, white male standpoint. Moreover, by this approach black women in particular have been perceived as non-human, commodified and objectified. Needless to say, it is important to counterbalance this approach by interpreting black womens lives from their perspective. I find artistic works of female rappers, as well as their interviews to a be a great source for such a counter analysis. Female rap artists would oftentimes identify themselves as belonging to a certain crew or would use the words as fly, attitude, queen, diva while describing or referring to one another. Based on those self imposed labels, Cheryl L. Keyes distinguishes four prevailing types of female rappers: Queen Mother, Fly Girl, Sista with Attitude and Lesbian. These categories reflect certain images, voices and ages of African American women. Interestingly eno ugh, rappers assigned to these groups marked their presence on the hip hop scene in this particular order but, as Keyes noted, they can swing between these teams or belong to a few concurrently. According to Keyes, the first group Queen Mothers consists mainly of early female rap pioneers of the 1980s such as: Queen Latifah, Roxanne Shante or MC Lyte. They express strong connection to their African heritage by calling themselves Nubian queens, and wearing ethnic clothes and jewelry. The symbol of queen mother may be supposedly rooted in African court tradition. Mothers of kings in many African kingdoms used to be cult objects and granted special privileges. Queen Mothers in hip hop culture also consider themselves as strong, intelligent black women responsible of spreading the word among the community. They discuss issues similar to their male counterparts marginalization, subjugation, and hardship of an urban life. A theme of their concern would be also heterosexual advances of men toward women, as well as domestic violence, and male sexism. These female rappers tended to present black women in their songs as self assured and independent . Similarly to male rappers, they would aim to challenge racist white supremacy by their music. Whilst black males in order to empower themselves oftentimes resort to sexist notions addressed towards their female counterparts, Queen Mothers do not apply the same strategy of subordination. As the excerpts from the songs presented in the first chapter show, many male hip hop artists depict women merely as sexual objects and generally cast derogatory light on them. Some black culture critics, as bell hooks, claim that male gangsta rappers engage in this behavior because women supposedly emasculate black men, negating their manhood and reducing the respect received from others. The critic also states that most black males lack strong male (father) models to look up to. They are being convinced throughout their childhood that they are not destined to grow up as successful, strong, virtuous males. Instead they receive education how to become emotionless thugs. hooks blames the mass media for perpetuating the image of a strong, angry black woman as opposed to black castrated male who is not able to provide for his family. Other reason for that may be the fear of female sexuality, thus women must be controlled. Queen Mothers demand respect not only for black community in general but for black women in particular. This causes a huge inner identity conflict among black women, whether to be loyal to their ethnicity and race or gender. Extending the theory of black feminism to rap, black female rappers provide back lashing voices against male sexism and misogyny. However, being a black feminist should not mean rejection of the African heritage. The African legacy may be utilized as an additional source of strength and power in this struggle. Tricia Rose in the her book Black Noise argues that in the late 1980s and early 1990s pioneer female rappers although refraining from calling themselves feminist, expressed three feminist standpoints: female empowerment, agency, and independence. They would rather call themselves womanists as they did not feel much connection with the predominantly white second wave feminism movement. Moreover, they felt as having been overlooked or even purposely excluded by white feminists in their struggle for female empowerment. These artists rejected and challenged representations of women as simply sexual objects. Rose states that they use rap music as a platform of dispute between other female and male artists, and their audience in general. The most noticeable Queen Mother on the hip hop scene is Dana Queen Latifah Owens. Although latifah in Arabic means feminine, delicate and kind she proved to be also a strong and influential rap artist. At the young age of twenty one, she became well acclaimed artist. Despite her young age, her maternal behavior and mature approach to life made her to be perceived as a Queen Mother. Although she would find such comparison flattering, she tried to distance herself from being labeled. She would call herself a queen because every black female is a queen to her. The reason why Queen Latifah and other rappers have been allocated to the group of Queen Mothers may be linked to the othermothers phenomenon in black African community. Patricia Hill Collins elaborates on this notion in Black Feminist Thought. She claims that black women take a significant part in fostering of the black society in the United States. They have developed an image of a strong black woman who contributes to the whol e black community well-being. The notion of motherhood in general, whether invoked by bloodmothers or othermothers, has powerful connotation. It seems that African American community seeks for strong mother figures not only in real life but also on the hip hop scene. Queen Latifah reflects the image of othermother by taking up serious political-economic issues of the black community in her lyrics, as in The Evil that Men Do where she raps about struggle of women on welfare. Another example of a strong political commentary is Queen Latifahs song Ladies First. She focuses here on promoting womens importance and clamors for their equal treatment. She raps about the need for sisterhood which prompts women to support each other. The notion of sisterhood is emphasized here by the fact that the artist collaborates with another black European female rapper, Monie Love. They feel connected with each other by the bonds of the same gender and race. This is a typical approach of women of color engaged in the Third Wave Feminist Movement in America. The concept of global sisterhood coined by the Second Wave feminists is questioned and challenged here. Black feminists manifest more connection with other women of color from different countries or countries of their origin than with white middle class women from the United States. The video to Ladies First is also a tribute to African American womens history featuring images of activists and abolitionists as Rosa Parks , Angela Davis, Harriet Tubman, or entrepreneurs as Madame C.J. Walker. The video also features the image of Winnie Mandela which may serve as a commemoration of the struggle against segregation in South Africa as well as emphasis on the concept of global black sisterhood. The rappers bring back these images into the light in order to re-inspire all women of color and prove they are capable of achieving the highest goals as breaking the racism and sexism. Queen Latifah in her Grammy Award-winning song U.N.I.T.Y, as one of the first female artists does not only prove her rapping skills but also takes up the issues which divide black community. She focuses here on perpetuated hatred directed by black males toward black females. She answers back to males who use the insult bitch in reference to women. She does so by using similar forms that are used by many of their male counterparts to denigrate women. By the use of vulgar language she reclaims those forms for women. Another pioneer rapper, MC Lyte in her song Paper Thin also makes a black female a subject. She brings her to the center of discussion by rapping about the constrains of her (own?) intimacy and setting the rules by which she will date a man. According to Rose, the above mentioned artists messages are both emancipating and liberating for women. They rebel against the restrain of black female voices, offering counter hegemonic perspectives. Female gangsta rappers in particula r, have created and imposed their own definitions of womanhood through their use of vulgarity, voice intonations, and sexuality. Although most female rappers identify themselves by belonging to specific rap crews, some of them would fall from one category to another or exist in many simultaneously. As an example of such a swinging artist may serve Yo Yo. The rapper and activist when perceived through the prism of her artistic and social work would be allocated to the group of Queen Mothers. Her songs are devoted to her view on the political issues and black feminism. She is the founder of the group Intelligent Black Women Coalition (I.BW.C.) which aimed to fight against racism and sexism. Yet, Keyes claims that her style and attire would suggest she also fits the category of so called Fly Girls who gained recognition on hip hop scene mainly in the nineties. The origin of the new meaning of the word fly dates back to the sixties and seventies and describes someone wearing fancy clothes. The style has been presented in the blaxploitation movies like The Superfly (1972), Shaft (1971), The Mack (1973) or Foxy Bro wn (1974) and then adopted by the black youth in the eighties and nineties. Indeed, what distinguished Fly Girls from Queen Mothers at first sight was their sense of fashion. Queen Mothers tried to affirm their eroticism that refrains from the nakedness and exposure of Western styles by rejection of miniskirts or high heels. Fly Girls did not fear to wear tight clothes which accentuated their sexuality. They tried to counterbalance Western European beauty canon by showing the beauty of black female body, accompanied by eye catching hairstyles, shiny jewelry and suggestive dancing. By doing so they made a statement against the white supremacist stereotype of the black round female body being undesirable. It was their fashion style that made them not only heard but also visible. The male hip hop group the Boogie Boys describe a fly girl as: [Woman] who wants to see her name, her game or her ability. . . she sports a lot of gold, wears tight jeans, leather miniskirts, a made up face, h as voluptuous curves, but speaks her mind. The most prolific and well pronounced Fly Girls of hip hop scene is undoubtedly the trio Salt- N- Pepa. They aspired to be acknowledged as models of real independent and successful black women of the nineties. They reached the peak of their popularity in the early nineties by releasing controversial hits like Lets Talk About Sex (1991), What a Man (1993), or Shoop(1993). While the first mentioned hit raised awareness about safe sex, the other songs can be interpreted as manifestation on female sexuality and appraisal of men in terms of friendship, love and intimate heterosexual relations. Lyrics from their popular song Aint Nuthin But a She Thing, again typify messages of their powerful womanhood: Im a female, and I got it goin on /Dont be fooled by my s-e-x/It aint that simple, Im more complex/Lets keep moving forward, girls, never look back. In this song artists are exchanging ideas with women and men in general, warning men not to rely on clichà ©d notions of gender roles when in teracting with women. They refuse to be considered as a weaker sex. They prove of their ability to work as hard as men, yet their intention is not to empower, or emasculate men. Similarly, they are passing on the same message to women while concurrently urging these women to progress, not regress, in their thinking and behavior. Such messages permeate most of the Salt N- Pepa top hits. Many examples of the Fly Girls songs take focus on female agency in male/female relationships perceived from the womens point of view. In the chorus of her song, Whats Up Star, Suga initiates the interaction with males: Whats up star, Id like to get to know who you are/Lets have drinks at the bar/And if I like what I see then the drinks is on me. While men are usually considered to be the initiators in heterosexual relationships, here the artist takes it over and demonstrates her empowerment on this field. By doing so she violates an unwritten procedure of male-female courtship. She breaches the gendered norm of conduct. Instead of waiting for a man to approach her with an offer to buy her a drink, she would rather sit in judgment and contemplate over possible suitors. Upon positive evaluation of a potential mate she offers to buy him a drink. Another example of assuming power comes from a rapper and bass dancer, MC Luscious, who in her song Boom! I Got Your Boyfriend seizes another hypothetical womens partner: Ill take him, shake him, ring him out/ Ill show your man what its all about./ So when he tells you its the end./Thats when you know I got your boyfriend. Her use of the verbs take, shake, and ring in reference to her male lover illustrates the control that she maintains over him. She outdoes her female competitor by articulating her ability to sexually expose what the girlfriend cannot to the boyfriend, leading to the termination of the relationship. Thus, she demonstrates her control and manipulation of the lover and eventually her supremacy over the female opponent by stealing her boyfriend. Although deceitful and potentially unethical, MC Lusciouss desires, and behaviors are at the core of attention in her song. Another significant group of Fly Girls worth noticing is TLC ( Tione T-Boze Watkins, Lisa Left-Eye Lopez and Rozonda Chilli Thomas). Their popularity had been quickly developing since their debut in 1991 and reached its maximum in the second half of the nineties. They spread similar messages to the other Fly Girls like rising awareness about safe sex (Waterfalls) or fighting with women insecurity (Unpretty). They also introduced more diverse fashion sense. Instead of accentuating their fit bodies with tight clothes, they would wear baggy pants as a symbol of solidarity with women of less flattering shapes. Similar approach was taken by another Fly Girl Missy Misdemeanor Elliot. Being a successful writer and producer paved her way to the enormous success in the music industry. In no time she was offered a possibility to launch her clothing line and appeared in GAP and Adidas commercials. The fact that full-figured Missy became a model of the established clothing brand could be perceiv ed as groundbreaking in the sphere of perception of black female bodies. She serves as a role model to many black women who doubt in their attractiveness. As during the late nineties rap became commercialized, gained greater audience and shifted to mainstream it is worth examining what were the messages conveyed by the female rappers. During this time some female artists were as popular and selling as many records as men; for example, Lil Kim and Foxy Brown both had albums that sold one million copies. Contemporary female rappers of the late nineties and the beginning of the twenty first century also endeavor in empowering and subversive mission against male domination, but the lyrical content of their songs show surprising and alarming similarities between them and male rappers. This may be one of the reasons why these female rappers gained more commercial recognition than the pioneers. As means of empowerment they apply the strategy of giving the attitude and answering back in a rude manner to their male counterparts. This group of female rappers fall into the category of Sistas with Attitude which includes such popular rappers as Fo xy Brown, Lil Kim, and Da Brat, or Sis, or Eve. The characteristic of their style is the employment of the same symbolic speech and behaviors as their male fellow rappers. It may seem that by doing so they show (try? unclear) to be equal to men on every level. The lyrics of their songs included motives of indulging in hedonistic activities as partying and smoking marijuana with their men, seducing, harassing, and sexually emasculating male characters; as well as disrespecting (dissin) their male and female counterparts. Although so called dissing in female rappers songs is mainly directed at male sexism, an analysis of contemporary female rap songs reveals that there are instances the same strategy is aimed at women. It is well visible here that Sistas with Attitude seek for their self empowerment by all means. The content of songs with attitude is abundant in vulgarity. The use of derogatory terms may be interpreted in a positive way. I trace some similarities between Sistas with Attitude and some of the Third Wave of feminism representatives. Similarly to them, female rappers reversed the pejorative meaning of vulgar words addressed to women.Sistas may be considered a coarser, clad version of Third Wave of feminism Girlies or Riot Grrls. These were usually members of underground punk bands who addressed issues as rape, female sexuality, domestic abuse, and female empowerment. Same as Sistas they also adopted derogatory, insulting words as cunt bitch slut in their vernacular. By writing these words on their skins or t-shirts they ridiculed and nullified their derogatory meaning. On the one hand, reclamation of the frequently used word bitch may be perceived as a positive way of self empowerment or as providing healing liberation. Other critics claim that this may bring worse returns as the message of female empowerment seem to be diminished and eradicated by female self-objectification. One of the most reoccurring motives found in female rap lyrics is their swaggering feminine self assurance. This characteristic of rap has its roots in part of African-American oral tradition of toasting , where the toast-teller employs in verbal self- enhancement, and presents himself or herself as the dreams of his [or her] Black audience and symbolize for them triumph and accomplishment against the odds. For instance, in Sittin on Top of the World, Da Brat writes: Im on top of the worldà ¢Ã¢â€š ¬Ã‚ ¦/Girlfriend offender cuz they mans think Im all that/ One of the baddest bitches on the planet. She highlights how she is so bad, meaning great to such extent that she aggravates other women because their men find her beautiful. Another fitting example of braggadocio can be found in Eves song What Ya Want, writing Popular since I started my lifeà ¢Ã¢â€š ¬Ã‚ ¦/ Every thugs dream wife, see the love in they eyes/My time to shine, whole package make her a dime. In these lyrics, the rappe r is presenting herself as popular, and good-looking to every male and a perfectly shaped physically ( a dime in hip hop vernacular). Many rappers enhance their sense of attractiveness by emphasizing their possession of precious objects that others cannot afford. Foxy Brown, who adopted her moniker from the seventies blaxploitation movie protagonist of the same title, in Ill Na Na raps: Uhh, rollin for Lana, dripped in Gabbanaà ¢Ã¢â€š ¬Ã‚ ¦/And yall gon see by these mils I possess/Never settle for less, Im in excess. Foxy highlights here the fact that she wears expensive womens designer clothing that working class and middle-class individuals could not afford. Furthermore, the audience gets the message that Foxy earns millions of dollars from her rapping. She also admits she is not willing to settle down and start a family but would rather live in abundance of material goods on her own. A vast majority of the female artists mentioned owning luxurious products of mass consumption. Obviously, possession of extravagant material goods are crucial for many contemporary female artists. Material success, fame, and sexual satisfaction is their achieved American Dream. Similarly to male rap artists who glamorize life a of a pimp, these female artists present themselves as physically attractive to possible mates as well as in possession of goods that regular people do not and cannot acquire. This type and degree of overconfidence permeates throughout rap music and is common to both sexes of rappers. It illustrates artists abilities, or their dreams, to overcome obstacles (unattractiveness, lack of money) and eventually achieve (sexual and material) success. The partying, alcohol and drugs abuse is a frequent theme also in Sistas with Attitude rap music. In the overall sample of a sociologist and anthropologist Matthew Owares study of 44 female hip hop songs of the nineties, in each song there was an average of one-and a-half references made to alcohol or drugs. For instance, in her song Deeper, rapper called Boss refers to both alcohol and drug use. In these lyrics, Boss is indulging in a popular malt liquor, and also smokes chronic, a strong form of marijuana mixed cocaine. Another song by Queen Pen, Party Aint a Party, presents: Im tipsy from the cab, down the whole bottle of Henney/ Is you dealing with the cat thats blunted. Queen Pens alcohol is Seagrams Hennessy and blunted means being under the influence of marijuana. These female rappers refute the stereotype that women refrain from hard alcoholic drinks and illegal drugs. These women depict themselves as being equal to men by engaging in similar potentially harmful behaviors. Another feature of rap music that is often taken up by female rappers is disrespecting or dissin, which is the act of verbally insulting an opponent. Dissin allegedly has its origins in West Africa, among tribes such as the Efik in Nigeria and later could be found in early African-American oral traditions. Geneva Smitherman writes women rule when it comes to signifyingà ¢Ã¢â€š ¬Ã‚ ¦female rappers use this age-old rhetorical strategy to launch critical offensivesà ¢Ã¢â€š ¬Ã‚ ¦. Traces of such style can be found in the verse rapped by Heather B.: Fuck how much you sell cause, I read your album cover/You couldnt write a jam if your last name was Smucker. As jam may also mean a hit song she ridicules here the amount of records sold by her opponent while dissing his writing skills contrasting them with a popular food product brand Smuckers Jam. Most disrespecting attitudes were pointed at males who attempted to pursue women with pretentious tales of sexual gratification. While some rappers resorted to warning of the potential suitor who must approach them in a courteous manner or gets rejected, other rappers would openly ridicule males sex skills and their fear of womens sexuality. Considered to be one of the most overt and explicit rappers, Lil Kim in Hardcore rhymes: The sex was wack, a four stroke creepà ¢Ã¢â€š ¬Ã‚ ¦/(later he asked) Could he come over right fast and fuck my pretty ass?/Ill pass, nigga dick was trash. The rapper sets here her own conditions for a sexual intercourse. She keeps men under control and reserves the right to choose her partner by assessing his sex skills. She also implies what is surely feared by most of the heterosexual males to be ridiculed by a woman for poor sex performance. Black males, in particular the ones who have been trying to conceal the image of an emasculated black man, may fee l highly sensitive about it. As many instances of male rap hits presented in the first chapter show that they tried to apply many strategies to regain their control over women. Boasting about their sexual hyper skills was a frequent topic. Gangsta Boo, a successful Sista with Attitude of the late nineties and early twenty first century, touches upon similar themes in her lyrics: Ha-ha, hey, Ladies check this out/ Well, let me tell this story about this nigga/ With a little dick but when its hard, hes swearin it (is) bigger/ Im not to be the one guess you aint got much to offer. Here, Gangsta Boo speaks directly to women about false male machismo. Boo, similarly to her counterpart Lil Kim sets the norms here and evaluates whether her possible mate lives up to her expectations. When finds out that the man is poorly endowed, she ridicules him in front of other women. Hence, as Tricia Rose writes we have women speaking to men, engaging in critiques of supposed male sexual prowess; in addition, they are speaking to other women about the failed attempts of these men to satisfy them sexually. These disses provide a female response to male rappers chauvinism, misogyny and bragging about their sexual potency. Similarly empowering themes also permeate throughout the songs and lyrics that present female sexuality. Several popular female rap artists depicted themselves as explicitly sexualized. Lil Kim in one of her songs vulgarly demonstrates her acting upon a partner and presents herself as not submissive in sexual relationship. She clearly rejects here the romantic archetype of a pure virgin who is overtaken by more experienced lover. Yet, Kim is not a ho, in hip hop vernacular, because her sexuality is not being exploited by her mate, she does not submit to his wants or desires for his satisfaction; rather she gains sexual gratification from this encounter. In hegemonic discourses surrounding womens sexuality, women are silenced or are not allowed to derive pleasure from sexual intercourse with males. Kim articulates her pleasure. Oware in his study notes also another explicitly sexual song of Lil Kims fellow sista Trina, where she raps: G-string make his dick stand/Make it quick then slow head by the night stand/See I fuck him in the living room/I make him eat it while my period on. Similarly to Lil Kim, Trina controls the sexual relationship with her male partners. Also, in her narrative, she makes her male partners perform oral sex while she is menstruating, a level of vulgarity that many heterosexual males would find mortifying. Although this new level of vulgarity was introduced mainly by Sistas with Attitude, similar motifs can be seen in the songs of before mentioned Fly Girls such as Salt-N-Pepa. Even though they characteristically had lyrics that empowered women, they also had lyrics where they sexualized themselves: I throw it like a pitcher, let my sex appeal hit ya/ Game so sharp that it split ya. The quoted single Gitty Up was released in 1998 which may imply that some Fly Girls opted to adjust to the common explicit, raunchy style of the late nineties and first decade of the twentieth century. Similar path was chosen by some representatives of Queen Mothers who also shared similar coarse style in some of their late nineties songs. MC Lyte in one of her Grammy-awarded songs raps about a ruffneck but she does not condemn his involvement in criminal activities there. Instead she assures her listeners what is her main interest: But he dont gotta be large to be in charge/Pumpin in and out and out and in and here we go/Hes got smack it, lick it, swallow it up style. As we can see in aforementioned examples, sexually explicit lyrics exist in second wave 1990s female rappers songs. Furthermore, some female pioneers who are known for songs espousing the positives of womanhood also employ overtly sexual lyrics in some of their songs during this time. They risked their well established, positive image by collaboration with the controversial, coarse style of rap which gained prominence recently. This contradiction potentially undermines any empowering messages that these rappers used to convey. Sistas With Attitude did not only present themselves in overly sexualized ways, but as stated before they also used language that would be considered derogatory and demeaning to women. The majority of the female artists in my sample referred to themselves or other women as bitches. Reclamation of bitch by female rappers may be perceived not only as a tool for self empowerment as Queen Mothers and Fly Girls would argue. The word metaphorically translates as a de meaning and derogatory word usually targeted towards women. However, the word holds multiple meanings in rap music, particularly in songs by female rappers. Whilst Fly Girls would explain the word denotes a positive and strong woman, Sistas with Attitude extend the definition to an assertive female who subverts patriarchal supremacy. In her song She is a Bitch, Missy Elliott uses the word bitch to describe a person with lyrical skills, who can motivate and excite an audience. Self-evident from the title, Da Baddest Bitch rapper, Trina, metaphorically speaking, expresses how she is the best at rhyming and sexual activities. Following in the tradition of the bad nigger tales of the late nineteenth century, these bad girls of hip hop present themselves as the best at their craft, although employing non-normative and masculine language. According to Rose in cases where females music departs from males there are more instances of empowering lyrics about women. Although these female rappers lyrics consist a lot of references to indulging in low entertainment as consumption of alcohol and drug, as well as engaging in disrespecting acts of verbal abuse, several songs found in the Billboard charts deal with more serious issues. There are songs that take into consideration domestic violence, female self-determination and power, and sexuality from the perspective of women. For instance, in her song, Eve casts a bright light on the matter that is seldom discussed in rap music and in the African American community domestic violence: How would you feel if she held you down and raped you?/What kind of love from a nigga would black your eye?/Smacked you down cause he said you was too tall for him, huh? Female rappers while talking about various issues also shared other similarities with male rappers, such as excessive use of v iolent lyrics. How could you beat the mother of your kids? In this song Eve argues from the standpoint of the victim. Her female friend is beaten, raped, and eventually killed by her abuser. In the song she asks the victim about why she stays with the oppressor and later she confronts him about his actions. In the end, Eve kills the abuser. Her song reverberates as a warning, alarming all women against becoming

Thursday, September 19, 2019

Essay --

It is almost impossible to describe the evolution of medieval Europe into the modern world without incorporating the social theory concepts. Social theorists Marx and Weber studied this development using the ideologies of the origins of modern capitalism and social inequality as Marx compares materialism with class struggle. The proletariat and bourgeoisie fall under two distinct groups: the workers and capitalists. In this paper, I will argue that both Weber and Marx have relatable accounts on the origins of capitalism and social inequality, but Weber’s explanations are ambivalently grounded in human, historical, and non-economic factors while Marx uses an explicit economic determinism approach and is sure of change through social persuasion. Weber Weber theorizes that cultural values enmeshed in the Protestant ethic, as expressed by 7th Century Puritans, hastened the establishment if modern capitalism. Weber unearths this ethic in the 18th century, when influential figures such as Benjamin Franklin exemplified that the ethic is no longer connected to salvation (Bailey & Gayle, 2003). Instead, the labor for money became completely comprehended as an end in itself. During Weber’s contemporary times, capitalism, now split of its linkage to Protestant values, manifested itself in a mandatory, socially-rooted system requiring everyone to participate in it or become excluded. Weber demonstrates this by referring to the 17th C ascetic protestant, who voluntarily ‘wanted’ to be an individual with a vocational calling, but today is forced to be (Weber, 1958). Marx Marx theorizes the origins of capitalism by explaining the alienated state of modern man through a focus on materialism. According to Marx, the system of production of mat... ...alues in their accounts, they vary in the way that they present their ideas to the audience, with Marx showing a firm economic deterministic approach while Weber is detached non-participant observer, tracing the root of capitalism to the Protestant religion. Weber explains the capitalist social class from the human psychological or motivational perspective while Marx focuses on the capabilities of the working class to bring change. For both these theorists, religion has a functional value for understanding and solving capitalism, but Weber, unlike Marx, sees it as the only cause for, and solution to modern capitalism. Using an economic principle approach, Marx asserts that modern capitalism polarizes social class relations between the elites and the working class but social persuasion in the latter can help form a post-capitalist socioeconomic environment.

Wednesday, September 18, 2019

Travels Abroad with Goethes Italian Journey :: Traveling Goethe Analysis Essays Papers

Travels Abroad with Goethe's Italian Journey Foreign travel, I think, is one of the most rewarding experiences you can have in life. You never really get a chance in life to explore who you really are and what you believe until you're able to leave your daily life and spend time in a place where everything's drastically different. Of course, not all travel is mind opening and horizon broadening. Some people just go abroad in a tourist frame of mind. The only thing they want to do when they visit somewhere else is visit famous sites, eat local food, and buy presents for those back home. Tourists really have no interest in local cultures and ways of life, and don't want to think about these things while on vacation. I admit: I've been both a traveler and a tourist in my life. Who hasn't? When I went to Disneyland, I wasn't interested in the local cultural structure and values of the inhabitants of Anaheim; I just wanted to get my picture taken with The Little Mermaid. And being a tourist is fine in its time and place, but when one goes places as a travel, ah that's when the really life changing experiences begin. This past week, my group did a presentation on the Italian Journey of Johann Wolfgang van Goethe, and while I didn't do the hardcore analysis of the literary text (I did the biography and web encoding), the topics my group discussed are still an interesting look into the character of a traveler and his discoveries abroad. What I've gathered from his diary entries is that Goethe went as a traveller and tried his best to understand the spirit of the Italian people, not just savour local wines and see the works of great Renaissance artists. He seems to be staying with Italian friends and trying to experience the daily life of inhabitants in Rome and Naples and other places he stayed. I myself have had two major experiences at being a traveler. In November 2000, I was lucky enough to be accepted on a homestay in Japan. This meant that for a week and a half I got to visit Sapporo, Japan while living with the Suzuki family and attending Nishi High School with their daughter who was about my age. Much like Goethe who had been told about Italy all his life by his father and

Tuesday, September 17, 2019

Intermolecular Bonding Essay :: essays research papers

Intermolecular Bonding Essay Write an essay on intermolecular bonding. Explain how each type of bond arises and the evidence for the existence of each. Comment on their strengths in relation to the types of atoms involved; the covalent bond and relative to each other. Use the concepts of different types and strengths of intermolecular bonds to explain the following: There exists four types of intermolecular bonding, they include ionic, covalent, Van der waals and hydrogen bonding. In order to describe the existence of such bonding you must also understand the concepts of polarity, polar and non-polar, and electronegativity. Ionic bonds are created by the complete transfer of electrons from one atom to another. In this process of electron transfer, each atom becomes a ion that is isoelectronic with the nearest noble gas., the substance is held together by electrostatic forces between the ions. The tendency for these ions to be formed by elements is corespondent to the octet rule, when atoms react,, they tend to do so in such a way that they attain an outer shell containing eight electrons. The factors that effect the formation of ions are ionization energy, electron affinity, lattice energy. Figure 1 The transfer of electrons involved in the formation of (a) sodium chloride and (b) calcium fluoride. Each atom forms an ion with an outer shell containing eight electrons. For many elements, compounds cannot be formed by the production of ions, since the energy released in the formation of the lattice of ions would be insufficient to overcome the energy required to form the ions would be insufficient to overcome the energy required to form the ions in the first place. In order for the atoms to achieve a noble gas configuration they must use another method of bonding by the process of electron sharing. From figure 2, you can see that the example of two hydrogen atoms combing. As the atoms get closer together, each electron experiences an attraction towards the two nuclei and the electron density shifts so that the most probable place to find the two electrons is between the two nuclei. Effectively each atom now has a share of both the electrons. The electron density between the two nuclei exerts an attractive force on each nucleus keeping them held tightly together in a covalent bond. Figure 2 A covalent bond forming between two hydrogen atoms. It is also possible for two atoms share more than one pair of electrons, sharing two pairs results in a double bond and sharing three pairs results in a triple bond. Electronegativity is a measure of how powerful a atom is in a molecule to

Monday, September 16, 2019

Lafleur Trading Company Selected Service Request Analysis Essay

These days, being a long-established business is not enough for success. Look at companies like Hewlett-Packard, Research In Motion, and Blockbuster Video. These companies failed in the task of collecting data, analyzing that data, and making intelligent decisions based on that data and now they are either slowly failing, losing market share, or, in Blockbuster’s case, already declared bankruptcy and doing whatever it can to stay in business. Lafleur Trading Company is currently at a crossroads in its efforts to stay viable in its market. Outdating network infrastructure and non-existent business intelligence processes could bring the company to its knees and see the doors to the business close for good. Service Request SR-lf-001 addresses this problem and outlines a solution to modernize the infrastructure and it’s data collection and retention process. The Organization Lafleur is a 37-year-old company that supplies the world with the finest foods and wines. Lafleur have trading partners across the planet. Lafleur buyers deal with reputable producers and exporters so you the consumer can be assured the highest quality. The buyers that Lafleur trade with ensure the products are â€Å"organic† and meet health, ethics, and lifestyle needs. Lafleur has the latest technology to get the products from the producers to you as quickly as possible and at the lowest price possible. Company Description Lafleur Trading Company’s mission statement is to â€Å"provide our customers with the highest quality foods at a reasonable price. While profit is important, Lafleur Trading Company recognizes that they have responsibilities to corporate citizens, customers, employees, our community, and to the world. Lafleur will act fairly and justly in the conduct of business.† (LaFleur, 2012) The life-blood of Lafleur business is the employees. They are theface of the company and the customer’s perception of the company is how the employees interact with them. Since the customer’s recognitions are through company employees, the organization of the company must meet the needs of the customer. The overview organizational flow chart shows the positions that report directly and indirectly to the Chief Operations Officer (COD) of Lafleur Trading Company. The Chief Operations Officer reports to the Chief Executive Officer (CEO). The Chief Operations Officer supervises the Director of Sales and Marketing, the Director of Human Resources, the Director of Warehouse Operations and the Director of Purchasing. Sales and marketing supervises ten Salespersons, a Marketing Manager and a Development Staff of five members. The Director of Human Resources supervises a Staffing Specialist, a Labor Relations Specialist and a Benefits Coordinator. The Director of Warehouse Operations supervises ten Supply Technicians, five Local Delivery Drivers, a Facilities Manager and a three person Maintenance Staff. The Director of Purchasing supervises ten Supply Coordinators and a Purchasing Manager. The Purchasing Manager supervises ten Buyers. Now that the description of the Lafleur trading company is been established, the CEO and executive team have identified a particular business problem that is affecting the profitability of the organization. The Busine ss Problem The one major problem within the Lafleur Trading Company is exposed within its networking topology within its local area network (LAN). The networking topology is the complete architecture of a network. Organizations such as corporations, colleges, and government agencies have all acquired large numbers of single user computer systems and upon reviewing and analyzing the Lafleur Trading Companies ‘Enterprise Sales Application’ on Microsoft Visio, there is a major problem within its network methodology. The architecture of the network is flawed. Although there is enough hardware to produce success within the companies’ infrastructure, the entire network lacks communication. This interconnection may include word processing, scientific computation, process control, or maybe general-purpose departments that perform many tasks. Interconnection allows users to exchange information (data) with other network members. It also allows resource sharing ofexpensive equipment such as file servers and high quality graphic printers, or access to more powerful computers for tasks too complicated for the local computer such as data warehousing and business intelligence processes. The problem with Lafleur Trading Company exists because they lack these basic needs to have a healthy communication between any departments. They lack in the major component of networking, which is data transfers or exchanging information. Let’s take a closer look at the company’s LAN. The company LAN is designed in what is known as a bus topology. Karl Falls describes a Bus topology as such: â€Å"A Bus topology refers to a single cable that connects all the workstations, server s, printers and other devices on the network. The cable runs from device to device by using tee connectors that plug into the network adapter cards. Each end device has a terminator on one end of the tee and a cable going out to the next device on the other end, while all devices in the middle have one cable coming in and one going out. The terminators on each end device simply stop the network signal from reflecting back into the cable and colliding with other transmissions.† The most common type of network cable used for a bus topology is RG-58 thin net. The network speed is limited to 10 megabits per second, making it a suitable media for only 10 BASE 2 Ethernet. There are also network size limitations. You may have a maximum of twenty network devices on a segment, and the segment cannot exceed 185 meters in total length. By using a device called a repeater that boosts the signal, you can have up to five segments on a network. However, only three of these segments can have devices attached to them. The other two segments are used to link the three populated segments, giving you a maximum number of sixty devices with a to tal network length of 925 meters. This topology works equally well for either peer to peer or client server. There are advantages and disadvantages to this set up or architecture of the organization. Some of the advantages include being less expensive to install because it is a one-cable network that requires no switches or routers for messaging. This is good for a small network like dental office or an optometrist. However, the disadvantages outweigh the advantages. Some of the disadvantages are that the trading company is too big for such a LAN because the company limits itself in size and speed of meeting the demands of a competitive trading market. Moreover one bad connector can take down entire network and that is very costly and difficultto troubleshoot. This leads to a quote by Gordon Bell, â€Å"The easiest way for an enterprise to fall is to select cheapest, fastest, and most unreliable components for its big business network.† Lafleur Trading Company is guilty of cutting corners in its initial networking topology and this leads to problems within the hardware infrastructure, problems within the client to company relations, problems in the speed of the network, problems in the repair of the network, problems in the maintenance of the network, problems in the communication between departments that need to talk with each other, problems with privacy in the upper ranks of the company, problems with data management and analysis, and problems keeping up with the competition. SR-lf-001 presents the opportunity for Lafleur to bring it’s network infrastructure to a place where it can handle the advanced data storage and analysis operations it needs to conduct in order to stay competitive in their market and look forward to a profitable, intelligent future for the business. The Benefits of This Approach Having a high quality network for communication between departments and branches of a company brings with it a certain set of advantages when it comes to data warehousing and business intelligence. Some of these benefits include quick, efficient retrieval of information from data warehouses, more efficient queries when analyzing data, the ability to make educated decisions based on that data, and effective reporting processes. Business intelligence systems are important in a company because they allow an organization to collect sales data and quickly analyze trends in order to respond to changes in customer demand resulting in increased sales. A business intelligence application supports and provides intelligence for Business Process needs. A good business intelligence system delivers information that is insightful, timely, and reliable. This information is delivered in a way that is useful (i.e. not complex. The data is understandable and actionable) and relevant to what is currently happening in the company. This data is also retained for enough time for analysts to look at historical data and make decisions and determine future trends based upon customer activity shown in that data. (McQuigg, February 2009). Business intelligence applications retrieve their data from data warehouses. A Data Warehouse (DW) is simply a consolidation of data from a variety of sources that is designed to support strategic and tactical decision-making. Its main purpose is to provide a coherent picture of the business at a point in time. Using various Data Warehousing toolsets, users are able to run online queries and ‘mine† their data. (data-warehouses.net, February 2012) Being subject-oriented enables the data to be analyzed based upon a particular subject, making the analysis process more streamlined than if the BI process had to loop through bytes of unrelated data in search of relevant information. These things are very important for a company that wants to stay competitive in their market. Up to date, accurate and integrated information about a company’s supply chain, products, and customers are critical for the company’s survival. (data-warehouses.net, February 2012)Without these things, a company has no intelligence on their customers, what is happening with their product, and no way to make decisions about how to go forward in the future. If a company is unable to probably store, retrieve, and analyze their data to make business decisions, the company will fail. By implementing strong, modern, fast networking infrastructure and data collection channels, Lafleur Trading Company positions itself as a competitive, forward-thinking company that will be able to succeed. This is due to their ability to make smart decisions based on actual, relevant data retrieved from their business intelligence process. Conclusion Lafleur Trading Company is the type of organization that can live or die based on the whims of its customers. Especially in this modern, computerized society, without the infrastructure in place to collect customer data, analyze that data, and make intelligent decisions based on that data, Lafleur cannot hope to be competitive in their market and will likely fail as an organization. The completion of SR-lf-001 and the development of a strong data warehousing plan and business intelligence application will allow them to be successful, profitable, and will stimulate growth and expansion for the entire company. REFERENCES LaFleur.com (January, 2012) Human Resources. Retrived from https://ecampus.phoenix.edu/secure/aapd/CIST/VOP/Business/Lafleur/intranet/human-resources/cio.asp Bell, G. (June 29, 2011). Network Infrastructures. Retrieved from http://quotes.cat-v.org Falls, K. (jan 7, 2011). Network Topologies. Retrieved from http://fallsconnect.com 1keydata.com (Januray, 2012) Data Warehouse Definition. Retrieved from http://www.1keydata.com/datawarehousing/data-warehouse-definition.html http://data-warehouses.net (February, 2012) Guide to Data Warehousing and Business Intelligence. Retrieved from http://data-warehouses.net/guide/introduction.html